Benefit’s new Roller Lash mascara is an ink black, water-resistant, satin finish mascara that provides instant length and curl to even the shortest and straightest of lashes.
It contains a Hook & Roll brush that is created to act like a hair roller for eyelashes. The bristles contain little hooks that are placed to grab at the lashes, separate and curl them as the formula sets the curve into place for up to 12 hours.
The Roller Lash formula also includes Serin and Pro Vitamin B5 to condition the lashes.
It comes packaged in a sleek, black tube with a baby pink, screw cap lid that is designed to look like a hair roller.
I currently have the sample that was included in my March Birchbox which looks slightly different to the full-size, but if you click here to go to the Benefit website, you can see the proper packaging.